Courtesy of TiqIQ Blog
I believe that everything has a story. Every pitch, performance and everyday action has a series of events that leads to an exact moment in time. I believe it is my job as a human being is to continue telling stories and sharing messages with others.
As a millennial, I have a natural interest in social media, specifically Twitter. I find it fascinating how within 140 characters, one can instantly tell a story and how fast that message can travel. With that being said, it is important to understand both the benefits as well as the dangers of engaging in the cyber world. Nearly all sports teams, athletes and athletic corporations use some form of social media to promote their brand, some better than others.
My goal is to use this blog as a resource to dig deeper into the relationship between athletics and social media. According to an article released last year from Forbe’s, 50% of all Tweets published in 2013 were sports-related and 12 of the top 20 TV broadcasts that trended on the platform were sporting events.
A writer for Social ‘n Sport blog recently published an article about what aspects of social media sports teams should take a look into for 2016. This blog is a great inspiration of what all social media managers should take into consideration as well when marketing teams.
Red Zone Branding 